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MCIworld

Live Webinar Series:

MCI's Global Growth Series:
Unlocking Opportunities for Associations 

Global expansion is a complex journey that requires a strategic and localized approach. MCI’s Global Growth Series is designed to guide association leaders through the critical decisions and strategies involved in going global. With insights from MCI’s team of regional experts across Asia Pacific, Europe, Middle East & Africa, Latin America, India, Brazil, and the USA, this series provides the tools and knowledge you need to drive international success. 
 
Whether you're already operating internationally or considering global expansion, these 45-minute online webinars — offer practical, actionable guidance tailored to your association’s needs. 
 
Why Attend? 
  • Strategic guidance: Understand the key pillars of global strategy and operations to enhance your organization's global expansion efforts. 
  • Expert insights: Gain firsthand knowledge from MCI’s experts and association leaders who have successfully navigated international growth. 
  • Real-life case studies: Hear directly and gain insights from the C-suite and executive association staff with global growth experience 
  • Interactive q&a sessions: Learn from the speakers as well as other association participants. 
 
What to Expect? 
During the series, you'll dive into: 
  • The drivers of global growth and the business models that support expansion .
  • The key pillars of global strategy and operations, including decision-making for international development.
  • Regional specificities shared by MCI experts across Asia Pacific, Europe, Middle East & Africa, Latin America, India, Brazil, and the USA. 
 
This series is for association leaders who want to know more about global growth, are already operating internationally or are in the process of expanding. Join our webinars to walk away with the insights needed to refine your current strategies or embark on a successful international journey. 
 

Upcoming Webinars

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Repurposing Content for Global Impact and Revenue Expansion 

October 21, 2024 | 1-1:45 p.m. Eastern

Join us for an insightful webinar where experts from leading U.S. medical associations will share strategies to monetize association content without diminishing the value of annual events. Learn how content repurposing can expand reach, foster industry growth, and support sustainable business models while maintaining stakeholder trust. 

>> View on-demand

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Financial Mastery for Global Growth: VAT, Tax, and Currency Essentials for Association CFOs and COOs 

December 5, 2024 | 1-1:45 p.m. Eastern

This webinar offers CFOs and COOs practical guidance on expanding globally. Experts will cover VAT, tax allocations, currency management, and choosing the best payment methods. Learn how to handle international transactions and develop pricing strategies to reduce risk and boost revenue.

>> Learn more & register

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Expanding to Asia Pacific: Business and Operating Models for Global Growth 

February 27, 2025 | 1-1:45 p.m. Eastern

Join the CEO of the Parenteral Drug Association (PDA) and the PDA APAC Director as they explore key decisions in establishing an overseas presence. Learn whether to open a wholly owned office or partner with a local Association Management Company, with real-world examples from Europe and Asia. This webinar provides practical insights for leaders navigating global expansion.

>> Registration and details coming soon!

  • April 2025: Boosting Non-Dues Revenue Streams

  • June 2025: Extending Your Product Line into New Markets

  • August 2025: Member Engagement and Credentialing in LATAM and India 

How are association leaders approaching global growth?

“Whether it's in-house teams or partners, we have regional teams on the ground providing tailored solutions. Quarterly reviews with partners and local teams help us track KPIs and business growth. Our CFO and Chief Growth Officer are closely involved, ensuring regional success.” Mike DePrisco, CEO, Institute of Management Accountants (IMA)
"In my previous organization (SFPE), we began our global expansion by launching a magazine for the European market, followed by events, webinars, and the growth of European Chapters to support our members. This led to the creation of a separate legal entity in Europe. Like a startup, we started small, adapted to market feedback, and scaled gradually. Throughout, we kept a strategic focus, always asking: what's our next move, how are we leveraging success, and what more can we do to sustain growth?” Nicole Boston, CAE, CA-AM, President & CEO, Association of Strategic Alliance Professionals (ASAP)
“To determine which products will work outside the U.S., we assess our professional development offerings to gauge their relevance to local audiences. Adaptability is key to success—organizations must be flexible and understand local contexts and needs to thrive in new markets.” Isabelle Bully-Omictin, Managing Director, Global Engagement, International City/County Management Association (ICMA)
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We’re a diverse team of design-led dreamers, thinkers, and doers; working together to push the boundaries to connect with audiences in new more meaningful ways. Learn more about MCI. 

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