As associations expand their global reach, engaging members and delivering credentialing programs in key growth regions like India and Latin America requires careful cultural, operational, and strategic alignment. This session will explore how U.S.-based associations can build trust, relevance, and value through tailored member engagement initiatives and credentialing strategies. Attendees will learn how to navigate regulatory and market differences, structure scalable programs, and foster local partnerships that enhance credibility and uptake. Expect practical insights into balancing global standards with local customization and leveraging credentialing to drive both mission impact and revenue growth. 

Key Takeaways: 

✔ Engaging Members in Diverse Markets – Learn how to design membership strategies that resonate with professionals in India and LATAM. 
✔ Credentialing Across Borders – Understand how to adapt certification and credentialing programs to align with local expectations and infrastructure. 
✔ Real-World Case Study – Explore concrete examples of how a U.S. association successfully advanced engagement and credentialing in one of these regions. 

Who Should Attend? 
This session is designed for association executives, CEOs, COOs, and association leaders seeking to strengthen international member relationships and expand credentialing programs beyond the USA. Whether you're refining your global strategy or launching in a new market, this discussion will offer actionable guidance to help you build relevance, scale, and sustainability in India and Latin America. 

Host:

• Erin Fuller, Global Head of Association Solutions, MCI

Speakers:

• Neal Couture, CEO, ASNT—The American Society for Nondestructive Testing
• Renata Pozza, Director Association Solutions, MCI Latam 
• Samir Kalia, Managing Director, MCI India