As associations expand internationally, entering new regions successfully depends on more than a strong global reputation, it requires the right local partners, cultural understanding, and a strategy built on trust. This session explores how associations can identify, structure, and sustain strategic partnerships that deepen engagement, accelerate market entry, and strengthen credibility.

You will learn how to balance global organizational goals with local expectations, co-create programs that resonate across diverse markets, and use collaborative models to reduce risk and increase long-term impact. Expect actionable insights on how partnerships can advance mission delivery, expand reach, and support revenue diversification in new and emerging regions.

Key Takeaways:

✔Partnership Models That Work – Explore how different types of partners, from national societies to government bodies, can unlock local relevance and trust.
✔ Localisation Through Collaboration – Learn how to adapt programs, messaging, and offerings by working with partners who understand cultural context and community needs.
✔ Risk Reduction & Impact Amplification – Understand how strategic alliances can mitigate financial and operational uncertainty and lead to more sustainable global growth.

Who Should Attend?

Ideal for association executives, CEOs, COOs, and senior leaders responsible for global strategy, market development, partnership management, and international engagement. Whether you are preparing to enter a new region or seeking to strengthen existing relationships, this session provides practical guidance for building strong, trust-based partnerships that drive relevance and impact.

Moderator:

• Erin Fuller, Global Head of Association Solutions, MCI

Speakers:

• Vicki Loise, CEO, Society for Laboratory Automation and Screening (SLAS)
• Michael Providence, Director, Policy & Planning, American Association for the Study of Liver Diseases (AASLD)
• Meighan Jury, Director Association Solutions, MCI Canada
• Jeroen van Liempd, Director Association Solutions, MCI Belgium
• Marcel Ewals, Director Association Solutions, MCI Singapore