MCI USA President of Strategic Events, Meetings & Incentives Shawn Pierce on reevaluating, reengineering, and relaunching your events during the coronavirus pandemic.
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In the fallout of a global pandemic, associations need to rethink their organizational strategy while still connecting and engaging empathically with members, sponsors, and partners.
MCI USA is here to help you navigate this new reality and get your strategic plans back on track with new business models.
At a time of transformation across industries and sectors, we want to help you along your journey towards new digital engagement models. Our MCI Toolkit is a comprehensive guide to uncover the right tech for your organizational goals.
How do you host a digital event that provides an engaging audience experience thanks to the right tech platform? How do you leverage the rich data insights that arise? Discover some practical tips in our Digital Events Handbook.
It's not every day you participate in a webinar where the attendees pick the topics - but that's how it went for our recent interactive discussion covering all things member and volunteer engagement in a digital world.
Webinar. You shudder as soon as you read the word. Holding still within our little Zoom/Teams/GTM meetings is fatiguing. And although we all know we shouldn’t multitask, EVERY SINGLE distraction possible is right there, accessible during each meeting. That said, there are some experiences that are truly captivating – and in the name of research, Erin Fuller, President of MCI USA Association Solutions, set out to check them out.
There is no question we are in new territory when it comes to our own learning, connection and engagement during this time of quarantine. Just because we're currently apart, it doesn't mean that we're alone. Erin Fuller, President of MCI USA Association Solutions, explores new avenues for you and your organizations to still be together.
Association marketing and communications has changed, and in this webinar, Rebecca Flick and Colleen Nolan present four lessons for keeping your content engaging and relevant.
Download the infographic »
In this fast-moving "webinar on webinars," MCI's Carrie Hartin and Mindset Digital's Debra Jasper dove into the dos and don'ts for rising above the digital noise by using standout webinar marketing, and capitalizing on your content to generate additional revenue using innovative sponsorships and techniques.
Download the Mindset Digital's Visual Storytelling Guide »
Barry Grant, MCI USA's Director of Credentialing, Standards, and Professional Development, explores continuing education and offering a satisfying feeling of learning, along with having actually learned something of value.
Your members want to excel, and they’re looking to your association to provide top-notch, credible learning that fits their schedule and enhances their résumé. MCI USA’s Senior Vice President of Credentialing, Standards & Professional Development, Sara Meier, walks through the do’s and don’ts of building your online learning program to fulfill member needs and expectations.
In this MCI Thought Leadership conversation, MCI USA President of Sales Solutions & Services Carrie Hartin talks Sales and Sponsorships in the time of coronavirus — from revising your outlook for 2020, to finding new revenue opportunities, to understanding what your customers need.
In this interactive session, Association Solutions President Erin Fuller facilitated a meaningful discussion with sales & revenue gurus Kathy Bradley and Brittany Shoul - including revenue statistics, audience polls, and live engagement.
Download the "20 Questions to Uncover Non-Dues Revenue" checklist. »
Sales and business development professionals are charged with maintaining strong client relationships and building new ones in order to grow revenue for the organization. We are competing for the opportunity to engage a new prospect and to be able to earn a meeting and a conversation. Once we have started to build interest with a prospect, it is critical that the marketing materials used to support direct selling are captivating and solution oriented.
