The pandemic has had a substantial impact on associations, forcing many organizations to look for revenue-generating opportunities outside of member dues and live events. As the marketplace continues to change, associations are looking to capitalize on sales, savings, and fresh approaches to driving income.

During this virtual session, MCI USA leaders Erin Fuller, Shawn Pierce, and Carrie Hartin discussed how to identify revenue-generating opportunities in 2021 with Gina van Dijk, director of MCI Brazil’s Association Solutions division. From the lens of association management and event strategy to sales and consulting, these experts share how associations can financially succeed in the year ahead.