If you’re a small- to mid-sized association, it’s to be expected that your marketing budget is right-sized and therefore not huge. For many associations, cost and human resources have historically been barriers to adopting “best practices” in strategic marketing and communications. Likewise, the old adage does still hold true – you have to spend money to make money. Fortunately, today, it’s possible to make a tremendous, polished, professional impact through your marketing initiatives with only a modest marketing budget.
In this session, you’ll learn about techniques and tools that are truly within reach, even if your annual marketing campaign budget doesn’t expand beyond four digits. In this interactive session, we will showcase real examples in action, as we highlight some of the tools and techniques that help low-cost campaigns generate high-impact returns.
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