With in-person education disrupted, webinars have become a critical connection point for building community, providing insights into industry, and delivering CE credits.

In this time of extraordinary digital engagement, associations need to revisit their webinar model to evaluate how it can drive non-dues revenue.

MCI has generated over $5M in webinar revenue for our association clients. With our webinar monetization strategies, we can have your webinars market-ready in just two weeks.

Revenue Opportunities

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Benefits

Provides a new revenue stream for products you’ve already developed
Aligns your supplier communities to your content and audience
Extends the reach and life-cycle of your content
Captures insights into what your stakeholders value

Program Overview

Defining Your Goals


  • Identification of optimal revenue targets

Exploring the Landscape


  • Review of existing assets
  • Audience/ Stakeholder pulse check
  • Competitive marketplace review

Building What’s Next


  • Creation of benefit matrix
  • Strategic sales plan development

Timeline

 
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Kickoff and Goals

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Stakeholder Data Collection & Competitor Analysis

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Evaluation of Content & Data

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Strategic Sales Plan Build

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Presentation to Association

Get Started

CREATE NEW REVENUE OPPORTUNITIES FOR YOUR ASSOCIATION WITH EXISTING PRODUCTS

GET STARTED TODAY

JAY BLANKENSHIP, Director, Sales Consulting & Advisory

JAY BLANKENSHIP
Director, Sales
Consulting & Advisory
+1 410-584-1932
Jay.Blankenship@mci-group.com

Get in Touch

Contact us to strategize driving revenue with webinars for your organization today!