---
title: "Associations & COVID-19: Communicate Empathically, Plan Strategically"
description: In the fallout of a global pandemic, associations need to rethink their strategy while still connecting and engaging empathically with their stakeholders.
---

[![MCI-USA_Horizontal_Logo_purevector](https://info.mciusasolutions.com/hs-fs/hubfs/MCI-USA_Horizontal_Logo_purevector.png?width=140&height=140&name=MCI-USA_Horizontal_Logo_purevector.png "MCI-USA_Horizontal_Logo_purevector")](https://mcievents.com/)

  

## Associations & COVID-19: Communicate Empathically, Plan Strategically

### In the fallout of a global pandemic, associations need to rethink their organizational strategy while still connecting and engaging empathically with members, sponsors, and partners.

In the webinar, Brittany Shoul, MCI USA Vice President of Sales, shared ideas on how to analyze your association’s products and services. Rachel Dillion, MCI USA Associate Vice President of Meetings & Events talked about communication strategies to deploy while planning for the future. We’ve made the **presentation recording and slides** available, and we’re proud to be a resource in this time of uncertainty and will continue to share additional resources as they become available.

![Associations-and-Covid19_880x440_speakers](https://info.mciusasolutions.com/hs-fs/hubfs/Associations-and-Covid19_880x440_speakers.jpg?width=658&name=Associations-and-Covid19_880x440_speakers.jpg)

 

### **Access the Presentation** **Recording and Slides**

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