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Watch On-Demand
What If... Your Association’s Next Big Non-Dues Revenue Stream Was Hiding in Plain Sight?
Many associations rely on traditional revenue streams—annual events, government funding, and member dues. But what happens when those staples are no longer stable?
Too often, associations stick to the same playbook, even as the landscape around them shifts. The result? Missed opportunities, stagnant growth, and a lot of pressure on a few fragile revenue sources.
It’s time to break that cycle.
Watch this fast-paced, idea-packed 30-minute session on demand and rethink what’s possible. Explore creative, practical strategies that challenge the norm—like dynamic pricing, monetizing content, launching targeted micro-events, and turning industry data gaps into revenue opportunities.
What You’ll Walk Away With:
- Non-Dues Revenue Rethink: Creative ways to reimagine your event strategy for higher returns
- Data Power Moves: Turn industry gaps into goldmines through corporate partnerships
- Content as Currency: Why your website could be your next top-performing asset
- Micro-Moments, Major Impact: The rise of targeted networking events that convert
Let’s reimagine what’s possible. Fill out the form to watch now!
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Speakers

Brittany Shoul
Sr. Vice President, Revenue Strategy and Operations, Full-Service Sales
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Carly Heideger
AVP, Client Partnership & Performance
