Due to COVID-19 in-person events are on hold indefinitely, and the immediate outlook is dim for many other traditional sources of non-dues revenue. The good news:
Watch these seven “bite-sized” videos below to learn what you need to know — and do — about non-dues revenue during this unprecedented situation. Or – if you prefer to watch the full video – scroll to the bottom.
We’re here to help position your association for success.
Access our Coronavirus Resources Page for more tools and resources to help associations during the COVID-19 pandemic.
“For most associations, if they’ve had a strong, stable sales effort heading up to this point, their outlook for the year will be the best possible outcome.”
Formulate a revised 2020 forecast for your organization – including revenue you already have under contract.
“This is an incredibly valuable time to invest with [your exhibitors, advertisers, and sponsors]… Get on the phone with them. Understand what’s happening with their business right now.”
Learn why it’s more important than ever to talk to your customers — and what you should say to them.
“When you look at some of the best brands in consumer marketing, they’ve gotten very savvy about how they build a relationship with a customer before they actually begin in any type of a sales capacity.”
Focus on transactional relationships with your existing customers — and cultivate new ones.
“Where there’s really going to be opportunities to plan and expand for future revenue growth are with the products where they’ve got meaningful engagement.”
Monetize not just webinars and virtual events but research, connections, and other assets.
“Associations that have figured out how to build products quickly, be nimble in their approach, and reach a broader audience with meaningful content and engagement are going to be the ones that are in a strong position to build revenue around those products.”
Learn why virtual events are a powerful solution both during and after the coronavirus crisis.
“Organizations [need to] ensure they’ve got product development, marketing, and business development teams working hand-in-hand – having the revenue outlook in mind at all times.”
Prepare your teams now for a potentially volatile sales future.
“Our customers need to hear that we understand what’s happening in their business. They need to hear our voice. They need to understand what’s happening within our association.”
Put yourself in your customers’ shoes by learning how to listen — and be there for them.
We know this is a hard time for associations and corporations. As you navigate the coming weeks/months and decide how to move forward with upcoming activities, let us help. We’d love to discuss your options and ensure you are positioned for success no matter how you choose to proceed.