Most associations begin and end with their community of members. But in the mid and post-pandemic era, what are association members looking for — and what does association membership mean?

Watch talents from MCI USA’s Association Solutions team have a conversation about new approaches to membership, from creating special promotions to involving chapter leaders to radically rethinking everything.

Association membership experts Sibley Guilianelli, CSEP, Martha Lara, and Michael Rosenberg are joined by moderator Amy Burke, MA, CAE, MCI USA’s Senior Vice President of Engagement for Association Solutions, for an insightful conversation on adapting membership approaches in 2021.