Refine Your Publications Strategy
Rethink how your magazine or journal can contribute to your organization’s financial well-being.
6 steps to take before reducing your association’s print publication
Developing a publications strategy before cutting print issues will help your organization plan for member engagement and revenue opportunities.
Print publications: Is old school becoming the new cool?
What a mainstream magazine’s return to print means for association publications and their sales strategies.
Case Studies
Discover how innovative revenue solutions have transformed financial stability for leading associations, driving growth and success.
WOCNext 2024: Partnership delivers record exhibitors and sponsorships
Partnering with MCI USA for WOCNext 2024, WOCN® expanded exhibitor participation by 7%, re-engaged 14 past exhibitors, and generated new sponsorship revenue. MCI USA’s strategies surpassed revenue goals by 4.5%, strengthening WOCNext’s position as a leading healthcare event.
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Forging a stronger link: How better collaboration led to increased association media sales
A strategic partnership between GCCA and MCI USA not only increased revenue but also simplified GCCA’s media sales approach, consolidating both print and digital efforts into a single, efficient strategy.
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