This is MCI USA’s hub for the strategies, initiatives, and other resources we’re producing with and for our clients in response to COVID-19. We’re updating this page regularly, so keep checking back for new content.

 

Case Studies

From membership and advocacy, to virtual events and messaging, MCI USA is partnering with clients to serve and strengthen their member communities:

Videos

MCI USA thought leaders are exploring the deeper, systemic disruptions caused by the crisis — and the opportunities they present.

Sales and sponsorships: “The New Normal for Non-Dues Revenue”

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MCI USA President of Sales Solutions & Services Carrie Hartin on identifying new sources of revenue, including monetizing products you’ve already created.

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Watch an episode of the The New Normal for Non-Dues Revenue:

Meetings and events: “Rethinking Your Event Strategy”

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MCI USA President of Strategic Events, Meetings & Incentives Shawn Pierce on revaluating, reengineering, and relaunching your events during the coronavirus pandemic.

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Watch an episode of the Rethinking Your Event Strategy series:

Webinars

MCI USA talents are providing expert insights to help clients navigate both day-to-day decision-making and longer-term challenges:

MEMBER ENGAGEMENT IN A 2D WORLD: CONNECTIONS (AND SNACKS) BEYOND THE SCREEN

Connecting with members digitally is about more than technology — even when online engagement is the only option available. MCI USA Senior Vice President of Engagement Amy Lestition Burke and Executive Vice President and Chief of Staff Amy Lotz discuss engaging members and stakeholders 365 days a year, exploring new membership business models, building the digital member experience, enhancing the volunteer experience, and more.

Watch the Webinar »


MOVING FORWARD: MARKETING AND COMMUNICATION LESSONS FROM COVID-19

COVID-19 has led associations to reexamine how they communicate with and market to members and stakeholders, including tone, thought leadership, value proposition, and relationship-building. MCI USA Associate Vice Presidents of Association Solutions Rebecca Flick and Colleen Nolan unpack the new demands and expectations marketers are navigating, tangible ways to transition from the old mindset, and immediate, actionable steps that communicators can take.

Watch the Webinar »


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CREATIVE ASSOCIATION REVENUE GROWTH TACTICS: LEARN & ENGAGE

Over the last few months, MCI USA experts have talked about where non-dues revenue traditionally has come from — and what the future may look like. In this interactive program featuring audience polling and live chatting, MCI USA President of Association Solutions Erin Fuller leads a conversation with Associate Vice President of Resource Development Kathy Bradley and Vice President of Sales Brittany Shoul about how associations can make sure they’re capitalizing on every source of non-dues revenue.

Watch the Webinar »


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FROM BIG STAGE TO SMALL SCREEN: HOW TO PROMOTE AND LEAD A POWERFUL WEBINAR

Events and learning are going digital, which means presenters have the challenge of engaging and influencing their online audiences. MCI USA President of Sales Solutions & Services Carrie Hartin and international keynote speaker Debra Jasper share proven tips for unforgettable digital presentations, including creative webinar marketing, innovative sponsorships, and rapid visual storytelling.

Watch the Webinar »


MCI USA PREDICTS: ASSOCIATION SOLUTIONS POST-PANDEMIC

No matter how long this pandemic lasts, associations will last longer. But will they look different? A month into the global pandemic, associations are moving beyond modifying planned programs and events and are starting to consider how to reinvent everything from engagement to leadership to partnerships. A panel of MCI USA’s Association Solutions senior leadership busts myths, offers predictions, and explores opportunities that will emerge in a post-pandemic reality.

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Download the Presentation »


ASSOCIATIONS & COVID-19 – COMMUNICATE EMPATHICALLY, PLAN STRATEGICALLY

Many organizations have shelved their 2020 goals with no idea if or when they’ll be able to revisit them. MCI USA Vice President of Sales Brittany Shoul and MCI USA Associate Vice President of Association Solutions Rachel Dillion discuss planning for both the short and long term in a crisis environment, including how to connect with members, vendors, and stakeholders in a way that is empathetic, productive, and forward-looking.

Watch the Webinar »


CORONAVIRUS: THE IMPACT ON YOUR ASSOCIATION'S EVENTS AND WHAT YOU NEED TO KNOW

Is this a force majeure situation? Do you have cancellation coverage? MCI USA President of Strategic Events, Meetings & Incentives Shawn Pierce and leading nonprofit attorney Jeffrey S. Tenenbaum discuss the legal considerations you should be thinking about now in connection with your future events, including not just force majeure and cancellation insurance but also how to plan for the next 12 months and beyond.

Watch the Webinar »

Perspectives + Possibilities

MCI USA is analyzing new developments and positioning — and repositioning — our service lines in ways that offer new pathways for clients.

A GUIDE TO AIRLINE REBOOKING POLICIES

With U.S. states issuing stay-at-home since mid-March, travel has been brought to a screeching halt — and every airline has its own rebooking and cancellation policies. Here’s your guide to making sure you can recover your money and put it to use in the future.

Read our guide to airline rebooking »


PARALLEL PLAY: CONNECTING DURING AND BEYOND THE PANDEMIC

What do Peloton Video Chat, Netflix Party, Instagram Co-Watching, and Houseparty have in common? They all let people be along together during COVID-19. And they suggest new opportunities for associations to engage their member communities.

View the Article »


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VIRTUAL EVENTS: CORONAVIRUS: IN-PERSON EVENT ALTERNATIVES

With the global spread of the coronavirus, event planners are scrambling to do what’s best for attendees as upcoming conferences, meetings, and expos loom in the not-too-distant future. These solutions create the opportunity for organizations to engage with members and stakeholders in a safe way, while still providing value through content, networking, and continued education.

 

Read more about our digital capabilities »


UNDERSTANDING THE CORONAVIRUS AID, RELIEF AND ECONOMIC SECURITY (CARES) ACT OF 2020

MCI USA has been actively monitoring the Coronavirus Aid, Relief and Economic Security (CARES) Act of 2020. On March 27, 2020 Congress passed the largest stimulus in American history totaling $2 trillion. The CARES Act is designed for “emergency assistance and health care response for individuals, families, and businesses affected by the 2020 Coronavirus pandemic.”

Here are the specific ways associations and their members can benefit from the government's Coronavirus Aid, Relief, and Economic Security Act

View the Article »


GO/NO GO CHECKLIST

Accompanying the Go/No-Go Analysis, we've created a Go/No Go Checklist to serve as your cancellation checklist template and outlines areas and costs that may be incurred in the event of a cancellation. This spreadsheet details each of the expense items needed to best use in your calculated measurements when seeking ways to mitigate costs and risks. Additionally, it notes revenues and cash flows and how those are regularly measured against the corresponding expenses.

Download the Checklist »


GO/NO GO ANALYSIS

Go/No-Go decisions are unique to each individual event. Factors that may greatly impact one event might be less impactful for others. Timing and costs will be unique to each event. When determining to continue to move forward--or not--with an event, there are many factors to take into consideration beyond financial risks. It may also be important to consider intangible outcomes such as how terminating the event may affect client, industry, association and/or partner relationships. Additionally, you should ask if your decision will cause you to lose or strengthen future industry opportunities. Be cognizant that cancelling or postponing an event may be seen as a good thing by industry stakeholders. This analysis will help you suss out the right decision for your event and organization.

View the Analysis »

MCI USA can help

We know this is a hard time for associations and corporations. As you navigate the coming weeks/months and decide how to move forward with upcoming activities, let us help. We’d love to discuss your options and ensure you are positioned for success no matter how you choose to proceed.


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