The Modern Playbook for Association Meetings, Conferences and Trade Shows

What brings attendees back year after year?
They may come for the content.
But it’s the conversations, the connections, and the way the event makes them feel — energized, understood, part of something bigger — that keeps them coming back.

This playbook shows you how to design that kind of experience, again and again.

Built by the event experts at MCI USA, it’s packed with real-world strategies for smarter, more impactful association events.

Inside, you’ll learn:

• The one question that leads to better sourcing decisions

• How to build events around what your attendees actually value

• New ways to partner with sponsors and exhibitors (without the cookie-cutter packages)

• How AI and tech can make registration easier and reporting smarter

• Tips for using your event data to drive real outcomes

This isn’t about bells and whistles. It’s about building events that work.

Download your FREE Modern Association Playbook now!