Key Social Media Approaches for Associations and How to Monitor Their Success

More and more of our daily and work lives have shifted to online - making social media an even more critical tool for connection than ever before. However, while associations are founded on community and networking, they often lack the resources and know-how to successfully establish a social presence that demonstrates return in regard to revenue, goodwill, and membership growth.

During this virtual live session, two of our social media masters, Nicole Quain and Tatiana Prelorenzo, showcase real-life case studies that highlight how to successfully reach, engage, and convert audiences in alignment with objectives. They also provide clear guidelines on how to interpret the outcomes of your social campaigns to ensure your social media presence and messaging are continuously adapting and improving.